(Instagram @minnesoyta). Zach actively promotes agriculture by sharing his day-to-day experience on the family farm. The Johnson farm is located between Kensington and Lowry, and he and his parents farm in Pope and Douglas counties. "The term millennial is like a buzzword. Zach checked on the quality of the corn in the bin set up. This abandoned high school was converted into a 31-unit apartment building, the ups and downs of farming in the spring in Minnesota, minor issues experienced while corn planting. This was my first . MN Millennial Farmer, Zach Johnson, is a 5th generation family farmer from West-Central Minnesota. Johnson only missed two cuts all year en route to qualifying for the season ending Tour Championship and the 2010 U.S. Ryder Cup team, his second appearance in the event.[8]. Not only is Johnson trying to address the stigma that comes with being a farmer, but he also he wants to change the narrative of being a millennial. . It is not my intent to in any way infringe on their content ownership. Photo by Andrea Johnson. Blown away, he showed Becky, whos a bit more social-media savvy. No year is every average, he said. The challenge is figuring out how to keep growing corn, soybeans, and followers at the same time. We both put seed in the ground but beyond that it's not the same.'". If you would like to send me something, please mail to: For professional or educational inquiries only please email us at: We want to share your farm's story! WILLMAR, Minn. The sun was shining on Minnesotas livestock farms, but temperatures of 15 below zero in late January required lots of management. You have permission to edit this article. "I'm like, 'Dude, you're sitting in Amarillo, Texas and telling me how to farm in central Minnesota. Some of the Johnsons corn goes to local ethanol plants, but a lot ends up in China as livestock feed, along with much of their soybean crop. My husband and I are fully aware of our own parasocial relationship with the Johnsons; whenever the familys two dogs and bajillion cats are onscreen, my husband pauses and calls me into the room so I can awwwwwww in a way that I just dont with random #catsofinstagram reels. Throughout the hellscape of the past year, this little corner of the Internet offered both of usand apparently millions of other peoplean oasis. The only year he didn't, 2011, Johnson still managed to finish T-6 or better in four events, and he also finished solo second at the Hero World Challenge. Seeing a particular need for equipment and training, the couple decided to . (Last Updated On: January 30, 2020) Millennial Farmer is a popular YouTube channel created by a guy named Zach Johnson who is from West Central Minnesota. None of that makes good, entertaining content, Becky says. He has also made other TV appearances on Fear Factor, Two and a Half Men, Happy Endings, The Neighborhood, 9-1-1: Lone Star, and United States of Al.On the big screen, Smith starred opposite Al Pacino and Annette Bening . Zach Johnson grows corn and soybeans with his father, Nate, and a part-time employee. Telling his story is new business for the Minnesota Millennial Farmer. 107.1K. CUT = missed the halfway cut ", "We never got upset or yelled at each other, we just solved the problem," he says. Hosted by Zach Johnson, Mitchell Hora, and Tara Vander Dussen, the program explores the successes and challenges farmers experience as they adopt new practices, while still getting into . Its not a simple cut-and-dry thing, thats for sure, Johnson says.). He says nobody . "I can't get up three times during the night to check on a dryer, then go to work at 6 a.m., work until 11 p.m. and then spend two or three hours editing at night. Why dont I just farm with Dad for a year or two, and well see how this goes? he remembers. Zach Johnson is a popular professional golfer who plays for America. Now I would say its quite a bit more than that, Johnson grants meand its making him a lot more money than farming.. He has captivated and built his audience for almost three years by doing one thing: being himself. Zach's mission is to become a national voice for agriculture, provide farmer-to-farmer . Its not that he hopes this kind of calamity occurs. (He still shudders at the term influencer. Roughly 18 months later, he found out that what he had could be way more. October 12, 2021. Johnson also started the day behind three-time defending champion Steve Stricker, who was three shots behind Matteson. Zach actively promotes agriculture by sharing his day-to-day experience on the family farm. Zach Johnson President. Zach Johnson didn't launch his YouTube channel with the goal of becoming an influencer. During high school in the early aughts, Johnson considered becoming a police officer or a conservation officer. Sure, there are viewers who want to learn more about agriculture, but there are also the fans who are kids at heart. We have big, fancy machinery, he says, and everybody loves to watch that, right?. The fields were also muddy. He has an estimated net worth of $1 million. Oct. 18 was a good harvesting day the first after a long string of wet, cool days that were spent trying to wrestle the crops out of the fields. Farmer hosts Zach Johnson, Mitchell Hora, and Tara Vander Dussen talk sustainable agriculture with other conventional farmers in a podcast that covers what works, what doesn't and why. Johnson's uncle, Tom Harris, qualified for the 1975 NAIA national tournament. 241.6K. There are a lot of them out there, and thanks to YouTube star and Minnesota farmer Zach Johnson (better known to most everyone as Millennial Farmer), we see all these stereotypes in one place. They lived in Lake Mary, Florida and now reside in St. Simons, Georgia. Playing many sports as a youth (baseball, basketball, football, and soccer), Johnson took up golf at age 10 and developed his skills at Elmcrest Country Club. The majority of brand money comes from two main sources on YouTube: ads and sponsors. Gagliese says that with Johnson's audience, he wouldn't be surprised if the MN Millennial Farmer brand sold between 1,000 to 2,000 units per month, earning an estimated $3,000 to $6,000 per month. The weather is still not favorable but we're starting to get ready for spring planting anyway, he reported in early April. I would never say that everything we do is perfect or that farmers never do anything wrong, but if you're worried about clean water, so am I.". It was a fruitful harvest, but there was just one problem: Winter was coming. All those needed to be clipped, so it was very, very busy, he said. I dont turn it on looking for thrills, my husband explains. Beckywho'd been running a daycare out of their former homewasnt feeling up to opening a new one, and instead of finding a new job, she took over Millennial Farmers editing duties so they could publish more content. His social platforms on Facebook, Twitter, Snapchat, Instagram and a website also have good followings, but the YouTube videos are the big hit, with about 1,000 new followers per day. Actually from about 1960 until about 1983 we had to rent the family farm out so there was a gap there. If we have to let it stand, Im more confident this (particular field of corn) wont break down.. Gagliese points out that if the MN Millennial Farmer brand is making much less than what he has predicted, it could be a missed opportunity. It is a great place to raise kids. Like many other farmers, Zach Johnson farms the land on which he was raised near Lowry in central Minnesota. "It can be something I can turn into a positive thing like I've done with farming. Theres a lot of stuff out there on the Internet. Our product picks are editor-tested, expert-approved. He has more than 215,000 subscribers on YouTube and 53,000 followers on Instagram. "I never saw this coming, if I'm being honest," he said. But . At the time of this reporters visit, Zach felt the growing season produced high-average to above-average soybean and corn yields for the region. "I think any time you give people access to a world that they would never be partial to, I think it's interesting and stimulating to people.". We want to thank Zach Johnson and family for sharing the 2018 growing season with Minnesota Farm Guide! With more than 2,500 acres of soybeans and corn to tend to, the . Gagliese, who grew up on a farm himself, says Johnson's success probably stems from people's curiosity. Telling his story is new business for the Minnesota Millennial Farmer, Bush Hog in the wild: 70-plus years of taming the land, Sidney Sugars to close before beet planting season, Bidding strong for quality seedstock at Iowa Beef Expo, Closing of Sidney Sugars a devastating development to area growers, Strategic feedlot bedding cuts costs, improves feed efficiency, Getting cows in condition can help with calving, next breeding season, Rural schools struggle with funding, teacher shortage, First all-steel swine barns to provide improved efficiency, animal health, Measuring success on the farm with Mixmate. Zach Johnson poses with his 100,000 subscriber plaque in front of his farming equipment. We had a big hiccup in the 1960s when the 3rd generation (Grandpa) got sick and. ZJ: Most are of my own farm. "There's a lot of millennials that work very hard and are proud of what they do. His social platforms on Facebook, Twitter . Hopefully I grow the farm and do it ethically, too. (I wanted to show people that millennials can and do work hard, he says.) Minnesota. He's almost created his own niche, and that opens up a huge chunk of brands where there's not a lot of other people playing, which again increases his value.". Their niece, Aurora, 16, also lives with them. But in his second year, he broke his ankle in a snowmobile accident and moved home, unable to walk around for three months. Proudly created with Wix.com. His signature sponsor right now is Farmers Business Network, but other partnerships include, or have included, John Deere, WD-40 (Johnson's very first sponsor), AGCO, J&M Manufacturing, Walls Clothing, Lumax, May Wes Manufacturing and Dakota Micro. In September, Johnson captured the BMW Championship for his tenth career victory and first FedEx Cup victory of his career. Johnson", "There are two Zach Johnsons at the PGA Championship, and people are confused", https://en.wikipedia.org/w/index.php?title=Zach_Johnson&oldid=1142244799, Most consecutive cuts made 10 (2017 U.S. Open 2019 U.S. Open), Longest streak of top-10s 2 (2013 Open Championship 2013 PGA), This page was last edited on 1 March 2023, at 08:42. [9] He jumped to 3rd in the FedEx Cup standings and returned to the world top 20 with this victory. And its really hard for consumers to understand what goes on on the farms and what we do out here and why., In other early clips, Johnson defends hot-button topics like GMOswhich humans have actually been using for centuriesand glyphosate, the controversial weed killer known as Roundup. It was a long-held plan that wasnt motivated by Operation Kylie Jenner of Farmers, but it certainly helped with that. The fact that weve been able to use it for the last 20 years has allowed us to not have to use so many harsh chemicals that we were using in the 60s, 70s, and 80s. (According to the U.S. Environmental Protection Agency, glyphosate has a low toxicity for people, and there are no risks to public health when glyphosate is used in accordance with its current label.), The farming industry is constantly evolving, Johnson says now. "Along the way we laughed with each other and picked on Jim a lot for getting stuck. We have people that will just randomly stop in the yard on a Sunday afternoon when my wifes in the shower and Im not home and ask if my kids can come out and play with their kids, Johnson says. If nothing else, the blossoming of his side hobby into a side hustle has brought him closer to that goal. People just forget this type of weather pattern is pretty common in Minnesota. His vision is to build the connection between farmers and consumers. 2. I guess that, in a nutshell, was kind of the beginning of it all.. Zach Johnson farms near the town of Lowry, but he's best known for what he posts online. (Around half of Millennial Farmers YouTube viewers are non-farmers, says Johnsons wife, Becky, 34, who ran a poll.). But it wasn't until the fall of 2017, or in farming language, early harvest 2017, when Johnson realized people cared to hear what he had to say. In December 2013, Johnson attained a playoff victory over Tiger Woods at the Northwestern Mutual World Challenge. KENSINGTON, Minn. Fifth generation farmer, Zach Johnson, spent a few years thinking about putting videos on the Internet. For the duration of each video, were invited into a world where most surprises are greeted with enthusiasm. He tells CNBC Make It that YouTubers are typically the highest earners of all social media channel influencers, followed closely by Instagram influencers. It was time to start soybean harvest. Information is provided 'as is' and solely for informational purposes, not for trading purposes or advice. It feels like the sort of positive, escapist experience a lot of us could use right now. Zach Johnson (Minnesota Millennial Farmer) is a 5th generation family farmer from West-Central Minnesota. His vision is to build the connection between farmers and consumers. All Rights Reserved. We see that you have javascript disabled. "I mean, I didnt play as much as I typically do in the past, probably 3-5 tournaments less, but that's just because of the season of life that I'm in. LOWRY, Minn. - Each morning before the sun rises and each night after it sets, fifth-generation farmer Zach Johnson is hard at work. He finished the tournament in a tie for 6th place. With us growing up on the farm it was always us trying to entertain ourselves. Then, by some algorithmic magic, it blew up. Zach Johnson, Adam Scott part of intriguing WGC-Match Play storylines. We know our kids and know when theyre into it., I asked him a couple times, but Johnson wouldnt tell me exactly how much he earns through YouTube. The funny thing is that most of the video titles on Millennial Farmer dont scream viral. They dont even whisper it. Family content has also become a year-round staple. Johnson is able to put the negativity aside and see the bigger picture to what he does for himself, his family and his audience. Business e-mail: qualityscript01@gmail.com Gagliese estimates the sponsorship vertical of MN Millennial Farmer could bring in between $5,000 and $15,000 per branded post. It was the 44th hole in one in U.S. Open history, and just the second at Pinehurst No. Join Facebook to connect with Zach Johnson and others you may know. It was our best crop ever, with corn $8 per bushel. FARGO, ND - Zach Johnson is known as the Millennial Farmer on YouTube.. "I remember when we were kids and he would say, 'Hey, let's just make a funny video.' (Were dabbling right now with needing a third person, she says.). : 200 Frank, Funny & Friendly Answers About Getting It On,' and an adjunct professor at New York University's Arthur L. Carter Journalism Institute. By calling himself the "MN Millennial Farmer," he automatically garnered attention. Golf News. Hed eventually get himself a GoPro, not to mention loosen up a little in front of the camera, but in the early days, Johnson filmed himself on his cell phone with a single goal in mind. Still, this was harder than he initially thought. Johnson and his daughter with their crops. Its relaxing.. It was my great-great-grandfather that came over from Sweden in 1876 and homesteaded our farm that we still farm on today, he said. Thats when Johnson and his wife, Becky, started their own YouTube channel, Millennial Farmer, in the spring of 2016. Western Minnesota farmer Zach Johnson has amassed big YouTube following with his down-on-the-farm videos. Sale day comes into view at Five Pine Cattle Co. "He's not just a fitness person, he's not just someone who does jokes he's a farmer. Several years into his career, he noticed a disconnect between farmers and nonfarmers, even those who grew up in his rural area. You have lots of proud moments in planting crops or raising animals and getting to see the fruits of your labor. "I think people were excited to see the combines and see what we were doing as we got close to harvest," Johnson says. Advertisements are a part of Google Adsense and can appear before, after or in the middle of a video. Feb 12, 2022. I grew up loving it, he says. A lot of its full of half-truths. I saw them put stuff on social media that was just not right, he says. [21], In August 2019, Johnson failed to make the FedEx Cup Playoffs for the first time since the playoffs were introduced in 2007. He prefers creator.) 29.4k Followers, 217 Following, 38 Posts - See Instagram photos and videos from Becky Johnson (@mrs.millennialfarmer) Six weeks after winning the Masters, Johnson won for the third time on tour at the AT&T Classic in a playoff over Ryuji Imada. Now the joke is, Okay, if somebody gets something stuck, we gotta make sure we call Zach over with a camera.. He actively promotes agriculture by sharing his day-to-day experiences on the family farm. If you tear up the ground too bad in the fall, you wreck it for next year too, he said in his Oct. 14 YouTube video. Over the course of three days, they photographed and videoed close to 50 head. He bristled. After winning, he mentioned his Christian faith and thanked God, saying: "This being Easter, I cannot help but believe my Lord and Savior, Jesus Christ was walking with me. To date, Johnson's YouTube channel has received over 70 million views. He spares no details in the recordings of working conditions, weather and the environment, conversations with others in the agriculture business, and even interactions with his family members. Johnson with his wife, Becky, and their three children. 152K. His vision is to build the connection between farmers . The company's filing status is listed as Active and its File Number is 1035859600023. You 're sitting in Amarillo, Texas and telling me how to keep growing corn soybeans. Thats for sure, there are also the fans who are kids at heart from about 1960 until about we! In Pope and Douglas counties says, and followers at the Northwestern Mutual world.. Say its quite a bit more social-media savvy the challenge is figuring out how to keep growing,! Problem: Winter was coming, soybeans, and just the second Pinehurst! Their content ownership 's curiosity spent a few years thinking about putting videos on the family farm out so was... 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